Building the future of digital experiences
A selective studio crafting meaningful tools for families and commerce with clarity, calmness, and long term vision.
Our Identity
An independent studio shaping meaningful technology for lasting impact.
Current Products
How We Think
Technology should feel calm.
Products should be built to last.
Complexity belongs behind the scenes, not in people's lives.
Human judgment matters more than automation alone.
Long-term thinking beats short term optimization.
Trust is earned through clarity, not noise.
We build less, but we build better.
Selectivity is a responsibility, not a limitation.
What We Build
Software & AI
Long term engineering for modern, scalable systems.
Families & Wellbeing
Thoughtful tools supporting healthier digital habits.
Commerce & Sales
Human centered AI systems for modern commerce.
What We've Created
FamilyVision®
A calm, human centered platform designed to support healthy digital habits for families.
- ✓ Insightful Family Insights
- ✓ Shared Goals & Boundaries
- ✓ Gentle Focus and Pause Tools
Eve AI
An intelligent commerce assistant designed to support better decisions and more human customer experiences.
- ✓ 24/7 Customer Conversations
- ✓ Proactive Sales Insights
- ✓ Seamless Shopify Integration
How We Build & Who We Serve
Vision Led
We start with a long term vision and work backward, ensuring every decision serves a durable purpose. This allows us to build foundational technology that lasts.
More Built Than Seen
Our focus is on robust engineering and infrastructure that powers calm, reliable experiences. The best technology feels effortless because the complexity is elegantly managed behind the scenes.
Founder LeD Enterprise Ready
Our founders are deeply involved in product, design, and engineering to ensure craft. We build with the security, scalability, and reliability that professional teams depend on.
Families & Ecosystem Partners
Families and ecosystem partners committed to building healthier, more intentional digital habits.
Businesses & Shopify Merchants
Merchants who care deeply about customer experience and long term, human centered commerce.
Selective Studio Partnership
Product teams and partners who value intentional design, strong engineering, and term collaboration.